Customer service may be provided by a person (e.g., sales and service representative), or by automated means. Examples of automated means are Internet sites. An advantage with automated means is an increased ability to provide service 24-hours a day, which can, at least, be a complement to customer service by persons.
However, in the Internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. Writing in Fast Company, entrepreneur and customer systems innovator Micah Solomon has made the point that "Online customers are literally invisible to you (and you to them), so it's easy to shortchange them emotionally. But this lack of visual and tactile presence makes it even more crucial to create a sense of personal, human-to-human connection in the online arena."
Automated means can be based entirely on self- service, but may also be based on service by more or less means of artificial intelligence.
Examples of customer service by artificial means are automated online assistants that can be seen as avatars on websites. It can avail for enterprises to reduce their operating and training cost. These are driven by chatterbots, and a major underlying technology to such systems is natural language processing.
Online and telephone customer service
Artificial intelligence is implemented in automated online assistants that can be seen as avatars on web pages. It can avail for enterprises to reduce their operating and training cost. A major underlying technology to such systems is natural language processing.
Similar techniques may be used in answering machines of call centres, such as speech recognition software to allow computers to handle first level of customer support, text mining and natural language processing to allow better customer handling, agent training by automatic mining of best practices from past interactions, support automation and many other technologies to improve agent productivity and customer satisfaction.
Based on http://en.wikipedia.org/wiki/Applications_of_artificial_intelligence and http://en.wikipedia.org/wiki/Automated_customer_service#Automated_customer_service licensed under the Creative Commons Attribution-Share-Alike License 3.0
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